In This Section About The Post Benefits of Advertising Editorial Content General Information Distribution Methods Distribution Zip Code Zip Code Map Demographics by Gender Demographics by Occupation Demographics by Education Demographics by Race Additional Data

About The Post

The Charlotte Post has served the African American community of Charlotte and the metropolitan area for more than 115 years. Each week the Post is read by thousands of Charlotte and surrounding area residents interested in the most in-depth coverage of minority issues. For providing this service, the Post has continually been awarded national and local awards.

Benefits Of Advertising

• The Charlotte Post is the only minority owned, locally published communication that specifically targets the African American community.  Advertising Age reports the African American consumer market responds more favorably to advertisements in print media geared toward its community.
• The African American community consists of very loyal readers.  The Ostberg Study has shown that community weekly newspapers remain in the home longer and are re-read more often than dailies. The Charlotte Post is thoroughly read by affluent professionals, community leaders and decision makers of the African American consumer market.
• Advertising in The Charlotte Post conveys that your company is interested in reaching the African American consumer market.
• The Charlotte Post maintains quality control in production. The well-organized and clean layout of advertisements and editorial copy make the newspaper appealing to our readers.
• The advertising salespeople at The Charlotte Post are professionals. They and their support staff provide expert assistance in developing an ad campaign that produces results.
• The Charlotte Post is now in North and South Carolina, serving communities within a 50 mile radius.

Editorial Content

1. The News section provides information on the issues affecting the black community in the areas of politics, education, business, finance, civil rights, etc.
2. Strictly Business delivers the latest information on the local and regional black business community. It regularly features timely articles by expert columnists about finance, computer technology, banking and finance and business advice. Profiles of important black entrepreneurs is a staple of this section.
3. The Lifestyles section covers community and religious news, fashion and home improvement information.
4. Umoja/Zawada, published Monthly- highlights accomplishments and activities focused colleged aged young adults and children.
5. Healthy Body/Healthy Mind is published weekly highlighting health issues with articles on health maintenance and preventive care.
6. The Arts & Entertainment section covers local, regional, and national art and entertainment news events
7. The Sports section reports on local, regional and national sports information, including coverage of the Charlotte Hornets, Carolina Panthers, High School sports, the MEAC and CIAA.
8. Regional - Covers news in both North and South Carolina

General Information

Billing :  Minimum space sold is one inch. Measurements will be billed at next highest half-inch in depth if a fraction. Advertisements ordered deeper than 19 inches will be charged full depth of column. The Charlotte Post rates are net.  Bills are rendered on date of publication.

Terms are net 30 days.

Copy Acceptance: Publisher reserves the right to reject any advertisement regarded as objectionable in wording or appearance and may require the word "advertisement" in any ad. All advertisements are accepted and published upon the representation that the agency and/or advertiser is authorized to publish the entire contents and the subject matter of the advertisement. The agency and/or advertiser will indemnify and save the publisher harmless from any loss of expense resulting from claims or suits for defamation, libel, violation of right of privacy, plagiarism, or copyright infringement.

Errors and omissions: on the part of the publisher in any advertisement shall not constitute a breach of this contract but shall entitle the advertiser to a pro rated discount.  The publisher may, without any cost to the advertiser, make corrected insertions on only that part in the advertisement error. In case of contract, the publisher is responsible for first run errors only.

Classified Payment Schedule/Categories: Cash in advance. Net 30 days to qualified customers.

Categories Include: Help Wanted, Professional, Administrative, Technical & Medical, Real Estate ­ For Rent/For Sale, Personal, Service, Career Opportunities, Notice, Public Notice, Bids, Instruction, Business Opportunity, Child Care & Auctions

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